Life Pharmacy Tauranga Crossing
Life Tauranga Crossing is situated in Tauranga's newest mega-mall. Our client approached us with a brief to push the boundaries of a standard Life Pharmacy, for this 317sqm space with a primary focus on natural health and fragrance.
The prestige cosmetic area is a bright, inviting, spacious well defined area to the left of the store, utilising the latest in interactive merchandising and digital displays.
Luxury fragrance is centre stage with brightly lit fixtures and colourful imagery on contrasting black tiles.
Equal emphasis was placed on a strong natural health and medicine presence instore utilising a softer colour and material palette to introduce natural timber and greenery and in both plant form and graphics, to create a more relaxed environment compared to the glamour of the prestige area.
Ceiling forms are used to accentuate fragrance and define the natural health and medicines area with particular attention to good lighting design. The timber baffle ceiling and green planting used to soften the structural columns only add to the visual impact of the interior with continuity of colours, forms, textures and materials used throughout this dynamic retail environment.
Through creative design and good space planning this new store exceeded our clients brief. An eye catching shopfront, a bright spacious and inviting interior with all products showcased in well-defined areas.