Located at a prominent intersection in Cairns, the dilapidated building that was to become the AvantiPlus flag ship store needed a major facelift and point of difference. With the vision of an open-minded client, the tall purpose built shop front with vast glassed areas became the starting point for the new design, to attract the attention of passers by with a dramatic almost theatrical window display.
The “L” shape of the 580m2 site posed a few challenges for layout planning to avoid dead spots. Careful consideration was given to placement of the workshop and back of house areas to maximize customer flow, staff visibility and create a spacious retail environment.
With over 140 bikes varying in discipline and price, a variety of displays techniques were used. From floating wall shelves, angled panels and tiered floor stands to uplit pedestals.
Expectation was high, and the store has exceeded our clients’ expectations.