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Dymocks Smales Farm

Dymocks Smales Farm on Auckland’s North Shore was one of the first in the world to incorporate the new graphics and identity.

New features include varying ceiling heights, floating ceiling panels and a combination of lighting create a dynamic and well lit environment. The service counter and backdrop have a more subtle colour and strong graphics feature quotes and authors names.

Red bulkheads and graphics at each entrance as well as behind the counter further emphasize the Dymocks brand as you enter and exit the store. Low shelving units and displays to perimeter window allow excellent natural light and visibility into the store.